FLUX is a celebration of a better world, and no celebration is complete without music. Music, like no other art form, has the power to attract and unite people. Electronic music stars perform and compete, setting the trends for the future. In workshops and seminars, they share their passion for electronic devices, colorful blinking buttons, and interactive technology.

We play Music for a young,
technology and future oriented audience.

The FLUX parties not only provide an immersive and uplifting experience, but they also serve as a crucial marketing tool. Following convention, all events are recorded, and the videos are published and distributed throughout the year. Despite being outside of the mainstream, trend-setting DJ sets generate millions of internet hits. This makes them affordable musical acts that guarantee optimal exposure and dissemination. An example of this approach is the "underground" music platform Boiler Room. The live session recording of Richie Hawtin in Amsterdam has already garnered over 15 million internet hits.

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The wildly dexterous “button pusher” Jeremy Ellis is mostly known for his freestyle electronic live performances. With his amazing pad and keyboard playing, he conjures up 60s soul samples, hip hops beats along with minimalistic electro basslines. The videos created have accelerated Jeremy’s online presence landing him over 7 million views and reaching almost 15,000 subscribers to his personal channel. Here's how the finger drumming phenomenon performs a fascinating live routine on Maschine Mikro:

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More examples:

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